Pitney Bowes Improves Advertising Personalization Time with HighOrbit
BPM System Streamlines Online Order Tracking and Delivery
HighOrbit Corporation recently signed Pitney Bowes UK as a client. Pitney Bowes' UK operation has adopted the use of HighOrbit BPM Software to automate and streamline their advertising imprint generation process for new and existing Pitney Bowes customers.
In addition to numerous metered mail and shipping products, Pitney Bowes offers advertising logo imprinting as a value added service, which is more often than not offered free as a closing tool for sales.
Pitney Bowes had given their customers multiple methods of ordering-fax, email, mail, and even in-person delivery. However, this ordering flexibility came at a price. The information the customers provided was often inconsistent or incorrect, the orders sometimes got misrouted or misplaced and, as a result, delivery time was taking anywhere up to 28 days.
After initial research, Pitney Bowes chose HighOrbit because the system offered a low-cost, non-technical solution with rapid prototyping capability that could be hosted and did not involve expensive set-up fees. HighOrbit assisted Pitney Bowes with the development of a website for customers to upload and order free or paid meter advertising slogans. The website prevents customers from getting lost or being submitted with missing information and greatly reduces the need for paperwork touch-points.
Since implementing the HighOrbit software, Pitney Bowes has seen a dramatic reduction in process cycle time, from 28 days down to 6, with accurate metrics that can be reported daily, weekly and monthly. The online tracking system allows customers to track the status of their orders 24 hours a day, greatly reducing the amount of wasted time by both the customer and the Pitney Bowes sales team.
According to Helen McCready, Director Internet Strategy and Development at Pitney Bowes,"we needed a value added, non-technical workflow solution that could be implemented with a short development cycle. As a business we are continually seeing new opportunities through innovation and development to extend our leadership and create solutions for our customers.
"The HighOrbit software has created a value-added service, which is highly competitive in our market and we are looking to introduce these benefits to our customers across Europe."
According to HighOrbit's Brian Dwyer, the company's Workflow Automation Solution was developed to give companies greater control over the individual processes they rely on for the successful operation of their business. Clients use the Web-based software solution for a diverse set of business processes from human resource management to sales, accounting and IT. "Businesses of any size or shape can benefit from the advantages of workflow automation, including: accountability, control and efficiency," he said.
Pitney Bowes is a mainstream technology company that helps organizations manage the flow of information, mail, documents and packages. Their 36,000 employees deliver technology, service and innovation to more than two million customers worldwide. The company was founded in 1920 and annual revenues now total $6.4 billion. More information is available at www.pb.com.
HighOrbit Corporation is a software development company located in St. Louis. They serve clients worldwide with innovative business process management, designed to fit each business and help achieve a custom application that provides operational efficiency. HighOrbit has the most versatile process management solution available. That versatility means the HighOrbit system can be applied to virtually all facets of business processes, including sales, accounting, human resources and tech support for as little as $75/month. For more information about HighOrbit's innovative software solutions, visit online at www.highorbit.com or call Brian Dwyer at 1-877-888-3573.